David Swain launches Website today of Digital Marketing Consultancy DS.
DS has over seven years of digital marketing experience. It provides full Search Engine Optimisation, Search Engine Marketing and Digital Marketing services through its structured 13 or 26 week Marketing Plan.
Further information can be obtained by emailing: enquiry@davidgswain.co.uk or contacting 07802 644483
What is Internet Marketing?
• Devise your Business Strategy
• Good website design and coding
• Quality Content, regularly updated
• Communicating with your market
With the main objective being to increase relevant visitors and maximise conversion rates.
No. 1Â Business Strategy
Define your strategy, the business purpose, market segment, website purpose, performance criteria, metrics and budget.
No. 2Â Website Design and Coding
Design and navigation issues, usability, calls to action, fit for purpose.
Page coding, on-site optimisation, page headers, titles, image tags etc.. set up metrix.
Auto responders:- incentives to join, sign-up, minor/major sale, relationship building.
No. 3Â Content Management
Specific keyword and phrase research and selection.
Content building, regularly updated, integrated with blog technology.
No. 4Â Communication
Using the following techniques:-
• Blog technology
• Press releases
• Link Building/directories
• Article submission
• Social networks
• E-mail broadcasts
• Pay per click and on-line marketing/advertising
• Monitor results and Analyse visitors.
Using the 4 key areas above, implement a 13 or 26 week plan which is regularly monitored and amended as dictated by the results and measures in place.
Information systems are playing an increasingly critical role within business organisations. It is therefore vital that systems are delivered in a way that meets the needs of the business. In Price Waterhouse’s IT Review for 1995/6 the top two issues as seen by IT executives are :
During the module you will investigate and analyse the techniques that can improve the management of IT within organisations. In particular, how systems development projects can be managed to achieve greater benefits for organisations. Not everyone will become a manager, but most will take part in a development project. An insight into the techniques and skills required by a project manager will enable you to be a more productive member of the project team.
It is important to realise that the project management role should be taken by those who are good at managing the development and leading the people, i.e. it should not necessarily be the fastest programmer or most creative designer. However, it is likely that today’s graduates will become tomorrow’s managers. The aims of the module are therefore:
Project failure within computing continues to be a topic of concern to practitioners and academics alike. The findings show that the reasons for such problems are rarely technical. Issues to do with the management of the project, the organisational change and the quality of the product are the major reasons. This module is one of the many modules within Trent Universities’ program of Masters degrees.
The module covers:
May 10 2005 - Following Chris Tomlinson’s article about search engine optimisation (SEO), we felt it was only fair to point out that anyone who insinuates that ‘all companies aren’t to be trusted’ is being disingenuous.
Either Tomlinson has had a bad experience with an SEO company, or it’s a convenient spin to enhance his own business! Whilst his comments imply SEO isn’t a necessity, he also recommends the implementation of the techniques that legitimate SEO companies practice.
It is true that, as with many online companies, there are cowboy operators who have jumped onto the SEO bandwagon. These people implement a hard sell via phone or e-mail and take advantage of companies who don’t understand the intricacies of SEO, and charge high fees for the privilege.
However, if you search on Google for ‘search engine optimisation’, the majority of high-ranking companies are well established, highly regarded agencies that have been performing effective search engine optimisation for years and generating significant online business for their clients. Tomlinson claims that “a well built site will naturally flow to the top of the search engine rankings�, making the whole SEO concept sound so easy. Yet there are so many websites competing in the same marketplace and clearly these sites need help to float better than their competitors!
A SEO specialist can help website owners to push their site up the rankings. There is no ‘black magic’ involved in this technique and a successful SEO strategy is based on extensive testing and experience working with many websites. The SEO marketplace is rapidly changing – Google may rank sites differently week on week and therefore it is up to SEO specialists to keep abreast of these changes and advise their clients accordingly.
Whilst Tomlinson is correct in saying that the development and evolution of a site needs to include effective content, structure and involve links to other sites, any business that tries to follow his simplistic advice will be as disappointed as a company who is exposed to the SEO ‘cowboy’.